Promote New Content
How
to promote new content on your existing website - 7 ways you might like to consider
promoting new web site pages. Start with a promotion plan, and then work through
it methodically. And continually Promote! Promote! Promote!
Hint: that's the
name of my newsletter!
7 Ways To Promote New
Content On Your Website
Welcome
to the never-ending world of website promotion a.k.a. internet marketing. Never
ending? Well, not only must you promote your site when you first create it, but
then you must find ways to continue to promote it.
And you must find ways to promote the site's new content too.
This article covers 8 ways you can promote new site content and it assumes that
you understand the basics of website promotion.
===== Side Bar ===== If you're not sure of the basics,
can I politely suggest you read my web
site promotion tutorial ===== Side Bar =====
Let's begin.
1) Tell Your Email Subscribers
Tell the subscribers (or customers) on your mailing list. This is an easy first
step to take, to promote a site redesign (or to promote new pages on your site).
Your mailing
list is your best opportunity to really go into detail about the new content,
especially if this new content benefits them. (It does, doesn't it?) If you have
built a good relationship with your subscribers, they might even tell you how
good/bad the new content is.
Always respond positively to this feedback.
===== Side Bar ===== Don't have a mailing list? Maybe
you should think about building one. There are plenty of free/cheap services that
will let you send a newsletter. To find out more, read my article: Write
A Newsletter To Get Site Visitors To Return! ===== Side Bar =====
2) Tell Your Friends, Family, Anyone
Tell friends, family and others who are in your address book. Make your e-mail
personal, and friendly and (better still) just talk about how your site now benefits
or involves them. New
for 2011, 2012, 2013, 2017, 2018, 2020...: The
best ways to promote new content on your website must now include the following:
- Using Facebook - you/your
site is on Facebook, isn't it?
- Using
Twitter - ditto
- Create
a YouTube video about the content of you new page and link back to it in the
video description.
A really easy way to convert your articles into
video automatically is by using Article Video Robot. AVR allows you to create
video for your article with voiceover, animations, all the graphics and it lets
you submit your article to 17+ video sites, too. https://www.articlevideorobot.com/specialoffer/intro
- Write guest posts on blogs, making sure you link back to your new page when you do.
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3)
Tell The Newsgroups/Forums
Tell the newsgroups and online forums about your new content.
This strategy works best if you are a regular contributor, but there are many
forums which contain a 'Review My Site' section.
Again, if you focus on benefits, you have a much better chance of people visiting
your site.
A great place to find suitable newsgroups is - https://groups.google.com
4) Find Other
Promotion Sources
Search engines are not the only way to promote your site.
For example, webmaster resource sites, freebie sites, and even Britney Spears
and Harry Potter fanclub sites may all quite like to know about your new site
content. Whatever your site is about, there's a site resource dedicated to it!
For example:
* Got a free
SMS site, then add it to this site? - https://www.TextMeFree.com
* Got a new
worldwide competition, why not add it here? -
https://www.loquax.com Use your imagination,
and do a search on Google.
5) Write An Article
Writing
articles is a proven method of promoting new content. And there are so many sites
willing to accept well-written articles.
Don't think you know how to write an article? Just write about what you know or
do. It *isn't* difficult, and writing articles can generate lots of website traffic.
Here's an article (on writing articles) that can help! - how
to write articles
6) Don't Forget Pay-Per-Click Search Engines!
Using pay-per-click (PPC) search engines is an *ideal* way to promote new site
content. You
can either add more keywords to a current PPC campaign, driving visitors to your
new pages, or you can start a new Pay Per Click campaign.
Either way, you should have traffic visiting your new content in a matter of days
(or immediately, if you use Google AdWords). Learn
more about the basics of using pay-per-click search engines here - pay
per click search engines
7) Just Be Creative!
Be creative, and re-use what you've already got!
What do I mean by this? Well, it could mean getting people to visit your new content
by: -
Updating your newsletter welcome message, accordingly
-
Updating relevant email reports
-
Changing the content of a pop-up window
-
Creating a new email signature file
-
Sending a useful tip to a magazine or newspaper
-
Updating existing pages to link to your new content
-
Writing
a press release
-- As
I say, website-promotion is never-ending; there are always more ways of promoting
your site and its new content. Just make sure you do something to get people to
visit your new web pages, eh!
Reminder:
This page is about promote new content
on your website -- please share this page
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